The world's favourite teether
Sophie la girafe, made from 100% natural rubber, is beloved by generations of parents and babies.
The best swimming float
SWIMTRAINER "Classic" is the only swimming float that supports your baby in the correct horizontal swimming position.
best sleeping comfort for kids
Traeumeland has specially developed cot and kids mattresses that create the best sleeping environment
New products
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OMY Watercolour Painting Kit Aquarelle
Vendor:Regular price S$ 27.95Regular priceUnit price / perS$ 0.00Sale price S$ 27.95 -
OMY Pocket Colouring - Mni Atlas
Vendor:Regular price S$ 16.95Regular priceUnit price / perS$ 0.00Sale price S$ 16.95 -
OMY Pocket Colouring - Unicorn
Vendor:Regular price S$ 16.95Regular priceUnit price / perS$ 0.00Sale price S$ 16.95 -
OMY Pocket Colouring - Animals
Vendor:Regular price S$ 16.95Regular priceUnit price / perS$ 0.00Sale price S$ 16.95
Best Sellers
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SWIMTRAINER "Classic" - Red
Vendor:Regular price S$ 39.90Regular priceUnit price / perS$ 39.90Sale price S$ 39.90 -
Sophie la girafe®
Vendor:Regular price S$ 39.90Regular priceUnit price / perS$ 0.00Sale price S$ 39.90 -
Ki ET LA Kids Sunglasses WaZZ (2-4 Years)
Vendor:Regular price S$ 48.00Regular priceUnit price / perS$ 0.00Sale price S$ 48.00 -
Ki ET LA Kids Sunglasses WaZZ (1-2 years) - Assorted Colours
Vendor:Regular price S$ 48.00Regular priceUnit price / perS$ 0.00Sale price S$ 48.00
On sale! 🏷️
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SWIMTRAINER "Classic" - Red
Regular price S$ 39.90Regular priceUnit price / perS$ 39.90Sale price S$ 39.90 -
Traeumeland TENCEL® Fitted Cot Sheet
Regular price S$ 20.00Regular priceUnit price / perS$ 29.90Sale price S$ 20.00Sale -
Muslin Neckerchew Teething Bib - Silver Stars
Regular price S$ 10.00Regular priceUnit price / perS$ 29.90Sale price S$ 10.00Sale -
Muslin Neckerbib - Stars & Zebra
Regular price S$ 10.00Regular priceUnit price / perS$ 29.90Sale price S$ 10.00Sale
Our Brands
See all our brands-
Sophie la girafe
Shop nowThe world's favourite baby teether from France, the iconic giraffe. Browse the range of different toys, teethers and sensory product.
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Traeumeland
Shop nowThe No. 1 for baby mattresses in Europe! Developed in collaboration with midwives, doctors and parents. Made in Austria, and now in Singapore!
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Ki ET LA
Shop nowThe ultimate sun protection brand! Designed in Paris, the creators expertly combined technical expertise, a vibrant style and max comfort.
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FREDS SWIM ACADEMY
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INTEX
Shop nowIntexis the world's most recognizable and trusted brand in inflatable airbeds, pools, pool floats, boats, furniture and spas.